UNWP
UNWP

Where stories become gifts

Where stories become gifts — early access limited to 500

Turn any gift card into an unforgettable reveal.

UNWP wraps any store's gift card in your photos, videos and words — then hides it behind an anonymous countdown. All they get is a hint. Let the guessing begin.

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A woman lighting up with joy as she receives a surprise gift
Story for SarahFrom: Mystery
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Works with every gift card you already love

AmazonStarbucksTargetTescoJohn LewisApple+10,000 more

The experience layer

We don't sell gift cards — we make them unforgettable.

£7 billion of gift cards change hands in the UK every year — and almost none of them are remembered a week later. No story. No moment. No memory. UNWP changes that.

£7B

spent on gift cards in the UK every year

92%

of people prefer experiences over things

41%

of gift card value is wasted or forgotten

How it works

From gift card to shared joy

You create the experience. They unwrap the story.

01You create

Choose & Upload Gift Card

Buy a gift card from any retailer and upload it to UNWP in under a minute.

02You create

Add Your Story

Upload photos, videos, and heartfelt messages that tell your unique story.

03You create

Schedule & Stay a Mystery

Set the perfect delivery moment, drop a teasing hint — and keep them guessing.

04They unwrap

The Guessing Begins

A countdown, a hint, and a group chat asking: OK, which one of you is it?

05They unwrap

Reveal, Claim & Redeem

The story unlocks, they claim the gift card and spend it anywhere they like.

06They unwrap

Share the Story

The best reveals get shared with friends — and the memory lives on.

The guessing game

Mystery. Anticipation. Reveal. Joy.

Here's how one birthday unfolded — and why the reveal is the part they'll talk about.

1

The tease

"It's your birthday week. Someone from your Tuesday football team sent you a surprise."

2

The build

The group chat lights up: "OK WHICH ONE OF YOU IS IT?" Screenshots fly. Everyone denies it.

3

The reveal

It opens itself. A 20-second video — it was Tom all along. Then a gift card to her favourite shop.

4

The memory

"I can't believe he remembered." A forgettable thing, made unforgettable.

Screenshotable Video-native Made to be shared
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Stuck on the words? Let us help.

Every UNWP gift carries a message. Try our writer — tell us a little, and we'll draft something worth revealing.

Your message

Fill in a few details and your personalized reveal message will appear here.

For every moment

One idea, endless occasions

Birthdays

Birthdays

The guessing game begins

Weddings

Weddings

Celebrate forever

Achievements

Achievements

Honour the milestone

Friend Appreciation

Just because

Momentous Days

Anniversaries & more

Corporate

Reward your people

Good to know

Questions, answered

Partner programme

Wedding planner, venue or brand?

Work with couples, parties or corporate clients? Join our partner programme before launch and earn on every gift experience you help create — from birthdays to weddings to employee milestones.

Register your interest — we'll be in touch first.

Be there for the very first reveal

Giving has always been about the moment, not the money. The first 500 waitlist members unlock founding-member perks and priority access. Launching soon.

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